MandelbrotLinear games are won by working harder than others. And the harder other people work, the higher the bar. You need to work harder and harder, just to stay in the same relative position.
Asymmetry is different. Even people who understand asymmetry consistently underestimate its power.
Positive asymmetry happens when you have a lot of upside and little downside. Negative asymmetry is when you have little upside and high downside. Finding hidden or overlooked asymmetry is the key to an unstoppable advantage. And there is a lot of it hiding in plain sight.
Consider trust. In a recent meeting, someone told me they wanted to move slowly because they’re slow to trust. Their default level of trust is about 40%. Very few people understand that a low trust approach reduces positive asymmetry.
Most of the time people deserve to be trusted by default. Perhaps 3% of the time they take advantage of you, and you make you look foolish. In an effort to avoid this 3% loss people will forgo asymmetric upside.
Not only does a low trust approach eliminate the upside, but you spend your time looking over your shoulder worrying about how someone might take advantage of you.
High trust people want to be around other high trust people.
I’m trustworthy by default. And while some people have taken advantage of me, I still prefer my approach because there is no ceiling on what’s possible. The three largest business deals of my life have all been high-trust deals.
A low trust approach might put a floor on how often you get taken advantage of, but it puts a ceiling on what’s possible.